Helping companies get found in the new age of Search Optimization.

• Managed a high-performing team of 7 direct reports and 3 agencies across both content and technical SEO initiatives, supporting Atlassian’s entire software portfolio.
• Spearheaded multi-product SEO/GEO strategies and scaled internal content operations to grow organic share of voice for relevant nonbrand topics.
• Partnered with cross-functional leads and executive stakeholders to prioritize SEO roadmap initiatives and report on organic search performance.
• Transformed the team into a scalable content engine producing 200+ high-performing articles per year.

• Led technical SEO strategy & initiatives including site migrations, QA, audits, site architecture, and internal organization-wide training.
• Collaborated across internal marketing and technical teams to optimize web content for new product and feature launches.
• Built Python scripts and API integrations to automate technical workflows.
• Managed SEO agency/vendor relationships and Atlassian’s domain name portfolio.

Product Manager, SEO

• Collaborated across Product Management and Engineering teams to implement strategic SEO initiatives to grow Trulia’s active user base.
• Managed SEO roadmap and backlog prioritization for web engineering team
• Utilized traditional user A|B testing and developed a new testing framework to measure the organic impact of SEO roadmap initiatives.

SEO Specialist (Contract)

• Led content strategy for high-priority health/disease topics, growing aggregate organic traffic by 15% across optimized assets.
• Pitched and developed new content based on deep keyword research and trending search queries.
• Conducted optimization experiments across page titles, descriptions, and internal linking structures.

• Improved organic search performance for Fortune 500 enterprise clients via integrated on-site and off-site SEO strategies.
• Managed content strategy and planned monthly content budget allocations across client portfolios.

• Engineered advanced technical and analytical solutions including automated reporting, web data scraping, and organic traffic forecasting.
• Delivered executive presentations highlighting strategic optimization opportunities and analytical insights.

• Prepared and delivered monthly analytics reports and website technical audits.

SEO Analyst / Jr. Digital Strategist

• Optimized complex site redesign projects through keyword research, metadata architecture, on-page optimization, and local listing management.