{"id":36,"date":"2014-08-14T15:00:00","date_gmt":"2014-08-14T22:00:00","guid":{"rendered":"https:\/\/briandaur.io\/blog\/?p=36"},"modified":"2026-09-01T17:09:59","modified_gmt":"2026-09-02T00:09:59","slug":"google-authorship-photos-are-gone-assessing-the-impact","status":"publish","type":"post","link":"https:\/\/briandaur.io\/blog\/archive\/google-authorship-photos-are-gone-assessing-the-impact","title":{"rendered":"Google Authorship Photos Are Gone: Assessing the Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you reached this post via a Google search, then you likely didn\u2019t see my smiling face next to the search result \u2013 or anyone else\u2019s for that matter. That\u2019s because Google has done away with the most visible feature of authorship, the author image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than just a point of pride for authors, the profile picture in the search results was a major selling point for implementing authorship, as&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/moz.com\/blog\/google-author-photos\" target=\"_blank\" rel=\"noopener\">studies<\/a>&nbsp;showed it could significantly improve click-through rates in the SERPs. Google\u2019s decision to remove the images has frustrated digital marketers and left many wondering if authorship is still worth implementing at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why did Google remove the author images?&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The reasoning behind the change, as stated by Google\u2019s John Mueller, was \u201cto clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices.\u201d According to Mueller, the move was really just another step in Google\u2019s ongoing initiative to declutter the SERPs and optimize their \u201cmobile-first\u201d design strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as with nearly any major change to Google organic search results, many SEOs questioned if the move really had more to do with increasing clicks and revenue from paid search results. Mueller sought to assuage these fears, stating: \u201cOur experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.\u201d Yet this seems to go against common sense, having a search result that stands out certainly gets it more attention and therefore more clicks \u2014 not to mention that&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/static.googleusercontent.com\/external_content\/untrusted_dlcp\/research.google.com\/en\/us\/pubs\/archive\/38116.pdf\" target=\"_blank\" rel=\"noopener\">studies<\/a>&nbsp;have shown this to be the case.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">IMO, most compelling explanation for Google removing profile pics from search is that it distracted from ads, and cost advertisers clicks<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Rand Fishkin (@randfish)&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/https:\/\/twitter.com\/randfish\/statuses\/481948213444767745\">June 25, 2014<\/a><\/p>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Many prominent figures in the SEO community spoke up to express their discontent with the decision, including the above tweet by Rand Fishkin (Founder of Moz). Yet at the end of the day, the real reason behind the change doesn\u2019t matter. SEO professionals play in Google\u2019s world and when the rules of the game change, we have to adjust our game plans accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So what\u2019s really happening with click-through rates?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So far, there hasn\u2019t been a \u201csmoking gun\u201d in terms of what effect the loss of author images has had on click-through rates, though some&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/www.wordstream.com\/blog\/ws\/2014\/07\/10\/removal-google-photos-impacts-ad-ctr\" target=\"_blank\" rel=\"noopener\">studies<\/a>&nbsp;have claimed otherwise. CTRs can vary depending on many different factors; isolating the effect of CTRs based solely on the loss or presence of the author image is difficult and may have in fact flawed some of the initial studies. To make the comparison even more difficult, Google stopped updating author impression and click data in the \u2018Author Stats\u2019 section of Webmaster Tools on June 27 and have since removed the section entirely.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Google making it impossible to calculate authorship CTR by not showing stats in Webmaster Tools after 6\/27&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/t.co\/ljYCKDLXyx\">pic.twitter.com\/ljYCKDLXyx<\/a>&nbsp;\u2014 Cyrus Shepard (@CyrusShepard)&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/https:\/\/twitter.com\/CyrusShepard\/statuses\/484388448615165952\">July 2, 2014<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s probably safe to assume that authorship snippets that over-performed at their ranking position will now see some unfavorable variance in click-through rates, but the data to make that case hasn\u2019t materialized yet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is authorship still worth implementing?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the most visible and immediate benefit of authorship gone, we are left with the question: is authorship now worth implementing at all? The answer to this question is still undoubtedly yes. Although it may shift in priority, authorship still offers enough benefits in the near and long-term that it shouldn\u2019t be left out of your strategies and tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the headlines, author photos haven\u2019t disappeared entirely. Logged in users will still see author photos in their personalized search results; though the images seem to appear less frequently than they did in the past. While author images may be all but gone, the \u201cby author\u201d line still tells searchers who wrote the content. In a way, the \u201cby author\u201d line actually aligns better with the main initiatives and goals of authorship. Authorship snippets that perform well are doing so not because a shiny picture caught searchers\u2019 eyes, but because searchers respect the author and their work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, Google\u2019s much fabled&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/www.google.com\/patents\/US20070033168\" target=\"_blank\" rel=\"noopener\">\u201cagent rank\u201d<\/a>&nbsp;patent could become an actual ranking factor in the near future. The patent, filed by Google nearly a decade ago, hinted at the use of author authority to create an AuthorRank metric similar to PageRank. Google\u2019s Matt Cutts&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20201022214232\/http:\/\/searchengineland.com\/yes-google-specifically-within-depth-articles-186627\" target=\"_blank\" rel=\"noopener\">recently confirmed<\/a>&nbsp;that a form of AuthorRank is used as part of the \u201cIn-depth Article\u201d algorithm. If AuthorRank does get rolled into the main algorithm, authors that have been building their authority with Google from the beginning will have an edge over their competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All in all, the largest result of losing author images is that the focus of authorship has moved from a short-term tactic to a long-term strategy. Investing in authorship now might not have the same immediate return as it used to, but the potential long-term payoff makes the investment worthwhile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you reached this post via a Google search, then you likely didn\u2019t see my smiling face next to the search result \u2013 or anyone else\u2019s for that matter. That\u2019s because Google has done away with the most visible feature [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9,14,4],"class_list":["post-36","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive","tag-archive","tag-authorship","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Authorship Photos Are Gone: Assessing the Impact - Brian DAurio Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/briandaur.io\/blog\/archive\/google-authorship-photos-are-gone-assessing-the-impact\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Authorship Photos Are Gone: Assessing the Impact - Brian DAurio Blog\" \/>\n<meta property=\"og:description\" content=\"If you reached this post via a Google search, then you likely didn\u2019t see my smiling face next to the search result \u2013 or anyone else\u2019s for that matter. 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